Advertising and Promotion : (Record no. 66543)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00919cam a22002778i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19450109 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230821100544.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170113s2018 nyu 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2016054719 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259548147 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LBS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| Item number | BEL-A 2018 815730 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| Fuller form of name | (George Edward), |
| Dates associated with a name | 1951- |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and Promotion : |
| Remainder of title | An Integrated Marketing Communications Perspective / |
| Statement of responsibility, etc. | George E. Belch & Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2018] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xli, 764-85 p.: |
| Other physical details | ill,; |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 501 ## - WITH NOTE | |
| With note | Include: Bibliographycal References and Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A., |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 87, LBS | 23/06/2022 | Book Land | 2000.00 | 98971 | 659.1 BEL-A 2018 815730 | 815730 | 23/06/2022 | C 1 | 23/06/2022 | Books | ||||||
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 87, LBS | 06/07/2022 | Good Will Books | 2000.00 | 612 | 659.1 BEL-A 2018 815851 | 815851 | 06/07/2022 | C 2 | 06/07/2022 | Books | ||||||
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 87, LBS | 06/07/2022 | Good Will Books | 2000.00 | 612 | 659.1 BEL-A 2018 815852 | 815852 | 06/03/2024 | C 3 | 06/07/2022 | Books | 1 | 21/08/2023 |