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Advertising and Promotion : An Integrated Marketing Communications Perspective /

Belch, George E. 1951-

Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. - 11th ed. - xli, 764-85 p.: ill,;

Include: Bibliographycal References and Index.

ISBN: 9781259548147 (alk. paper)

LCCN: 2016054719

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

Dewey Class. No.: 659.1 / BEL-A 2018 815730

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