Brand Champions : How Superheroes Bring Brands to Life / how superheroes bring brands to life / Ian P. Buckingham.

By:

Buckingham, Ian P, 1967-

Material type: Text

TextSeries: Bring yourself to workPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011.Description: xii, 209 p. : ill. ; 24 cmISBN:

9780230220324 (hardback)
0230220320 (hardback)

Subject(s):

DDC classification:

658.827 22 BUC-B 2011 815531

Online resources:

Cover image

Contents:

Machine generated contents note: -- Introduction and Context -- Case Studies on Values-based Brand Engagement -- Brand Stories From The Front Line Champions -- Brand Stories From The Engine Room -- The DNA of a Brand Champion what does it take? -- Conclusions, Key Learnings Overall and Launch of the Search for Brand Champions competition.

Summary: "A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"-- Provided by publisher.

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Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Book Cart	Book	658.827 BUC-B 2011 815531 (Browse shelf(Opens below))	Available		815531

Total holds: 0

Includes bibliographical references and index.

"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"-- Provided by publisher.