MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01840cam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
16618691 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220616132630.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110121s2011 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011003116 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB075014 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
015583164 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780230220324 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0230220320 (hardback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
LBS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| Item number |
BUC-B 2011 815531 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Buckingham, Ian P., |
| Dates associated with a name |
1967- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand Champions : How Superheroes Bring Brands to Life / |
| Remainder of title |
how superheroes bring brands to life / |
| Statement of responsibility, etc. |
Ian P. Buckingham. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Houndmills, Basingstoke, Hampshire ; |
| -- |
New York : |
| Name of publisher, distributor, etc. |
Palgrave Macmillan, |
| Date of publication, distribution, etc. |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 209 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Bring yourself to work. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: -- Introduction and Context -- Case Studies on Values-based Brand Engagement -- Brand Stories From The Front Line Champions -- Brand Stories From The Engine Room -- The DNA of a Brand Champion what does it take? -- Conclusions, Key Learnings Overall and Launch of the Search for Brand Champions competition. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| Form subdivision |
Case studies. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Cover image |
| Uniform Resource Identifier |
<a href="http://www.netread.com/jcusers/1388/2264681/image/lgcover.9780230220324.jpg">http://www.netread.com/jcusers/1388/2264681/image/lgcover.9780230220324.jpg</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |