Will & vVsion : How Latecomers Grow to Dominate Markets / Gerard J. Tellis and Peter N. Golder.
Material type: TextPublication details: New York : McGraw-Hill, c2002.Description: xv, 340 p. : ill. ; 23 cmISBN:- 007137549X (acidfree paper)
- Will and vision
- 658.800973 21 TEL-W 2002 804148
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 81, LBS | Book | 658.800973 TEL-W 2002 804148 (Browse shelf(Opens below)) | 1 | Available | 804148 | |||
Reference | Lahore Business School Library Shelf No. 81, LBS | Book | 658.800973 TEL-W 2002 804149 (Browse shelf(Opens below)) | 2 | Not For Loan | 804149 |
Total holds: 0
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658.800973 COL- 1979 804552 A Collection of Outstanding Cases in Marketing Management / | 658.800973 COL- 1979 804118 A Collection of Outstanding Cases in Marketing Management / | 658.800973 TEL-W 2002 804148 Will & vVsion : | 658.800973 TEL-W 2002 804149 Will & vVsion : | 658.800994 LOV-S 1998 800361 Services Marketing : | 658.802 ACE-S 2001 803886 Successful Marketing Communications : | 658.802 ACE-S 2001 815652 Successful Marketing Communications : |
Includes bibliographical references (p. [315]-330) and index.