Will & vVsion : (Record no. 6565)

MARC details
000 -LEADER
fixed length control field 01016cam a22002654a 4500
001 - CONTROL NUMBER
control field 12453584
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140320112404.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010627s2002 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007137549X (acidfree paper)
040 ## - CATALOGING SOURCE
Original cataloging agency LBS
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800973
Edition number 21
Item number TEL-W 2002 804148
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tellis, Gerard J.,
245 10 - TITLE STATEMENT
Title Will & vVsion :
Remainder of title How Latecomers Grow to Dominate Markets /
Statement of responsibility, etc Gerard J. Tellis and Peter N. Golder.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 340 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [315]-330) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
Geographic subdivision United States.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Golder, Peter N.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/bios/mh041/2001044001.html">http://www.loc.gov/catdir/bios/mh041/2001044001.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/mh024/2001044001.html">http://www.loc.gov/catdir/description/mh024/2001044001.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Book Lahore Business School Library Lahore Business School Library Shelf No. 81, LBS 18/09/2003 Old Campus 0.00 Old Campus 658.800973 TEL-W 2002 804148 804148 20/03/2014 1 20/03/2014 Books
    Dewey Decimal Classification   Not For Loan Book Lahore Business School Library Lahore Business School Library Shelf No. 81, LBS 25/08/2003 Old Campus 0.00 Old Campus 658.800973 TEL-W 2002 804149 804149 20/03/2014 2 20/03/2014 Reference
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