Will & vVsion :
Tellis, Gerard J., 1950-
Will & vVsion : How Latecomers Grow to Dominate Markets / Will and vision Gerard J. Tellis and Peter N. Golder. - New York : McGraw-Hill, c2002. - xv, 340 p. : ill. ; 23 cm.
Includes bibliographical references (p. [315]-330) and index.
007137549X (acidfree paper)
2001044001
Marketing--United States.
Brand name products--United States.
658.800973 / TEL-W 2002 804148
Will & vVsion : How Latecomers Grow to Dominate Markets / Will and vision Gerard J. Tellis and Peter N. Golder. - New York : McGraw-Hill, c2002. - xv, 340 p. : ill. ; 23 cm.
Includes bibliographical references (p. [315]-330) and index.
007137549X (acidfree paper)
2001044001
Marketing--United States.
Brand name products--United States.
658.800973 / TEL-W 2002 804148