The marketing plan / William A. Cohen.
Material type: TextPublication details: Hoboken, NJ : J. Wiley & Sons, c2006.Edition: 5th edDescription: xviii, 350 p. : ill. ; 28 cmISBN:- 047175529X (pbk. : alk. paper)
- 9780471755296
- 658.802 22 COH-M 2006 804031
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 81, LBS | Book | 658.802 COH-M 2006 804031 (Browse shelf(Opens below)) | Available | 804031 | ||||
Books | Lahore Business School Library Shelf No. 81, LBS | Book | 658.802 COH-M 2006 804067 (Browse shelf(Opens below)) | 2 | Available | 804067 |
Total holds: 0
Browsing Lahore Business School Library shelves, Shelving location: Shelf No. 81, LBS Close shelf browser (Hides shelf browser)
658.802 ACE-S 2001 803886 Successful Marketing Communications : | 658.802 ACE-S 2001 815652 Successful Marketing Communications : | 658.802 COH-M 2006 804031 The marketing plan / | 658.802 COH-M 2006 804067 The marketing plan / | 658.802 CRA-S 2000 804062 Strategic Marketing / | 658.802 CRA-S 2002 800020 Strategic Marketing Management Cases / | 658.802 CRA-S 2002 800021 Strategic Marketing Management Cases / |
Includes bibliographical references (p. 345-346) and index.