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The marketing plan /

Cohen, William A., 1937-

The marketing plan / William A. Cohen. - 5th ed. - Hoboken, NJ : J. Wiley & Sons, c2006. - xviii, 350 p. : ill. ; 28 cm.

Includes bibliographical references (p. 345-346) and index.

ISBN: 047175529X (pbk. : alk. paper) 9780471755296

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.802 / COH-M 2006 804031

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