Cohen, William A., 1937-

The marketing plan / William A. Cohen. - 5th ed. - Hoboken, NJ : J. Wiley & Sons, c2006. - xviii, 350 p. : ill. ; 28 cm.

Includes bibliographical references (p. 345-346) and index.

047175529X (pbk. : alk. paper) 9780471755296


Marketing--Management.

658.802 / COH-M 2006 804031
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