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The marketing plan / William A. Cohen.
Material type:
TextPublication details: Hoboken, NJ : J. Wiley & Sons, c2006.Edition: 5th edDescription: xviii, 350 p. : ill. ; 28 cmISBN: - 047175529X (pbk. : alk. paper)
- 9780471755296
- 658.802 22 COH-M 2006 804031
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Lahore Business School Library Shelf No. 81, LBS | Book | 658.802 COH-M 2006 804031 (Browse shelf(Opens below)) | Available | 804031 | ||||
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Books
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Lahore Business School Library Shelf No. 81, LBS | Book | 658.802 COH-M 2006 804067 (Browse shelf(Opens below)) | 2 | Available | 804067 |
Total holds: 0
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| 658.800994 LOV-S 1998 800361 Services Marketing : | 658.802 ACE-S 2001 803886 Successful Marketing Communications : | 658.802 ACE-S 2001 815652 Successful Marketing Communications : | 658.802 COH-M 2006 804031 The marketing plan / | 658.802 COH-M 2006 804067 The marketing plan / | 658.802 CRA-S 2000 804062 Strategic Marketing / | 658.802 CRA-S 2002 800020 Strategic Marketing Management Cases / |
Includes bibliographical references (p. 345-346) and index.