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21.
Marketing Research : A Decision Maker's Tool / Alan T. Shao, Kevin Zheng Zhou. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Cengage Learning, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 SHA-M 2007 805193.

22.
Marketing Research Essentials [+CD] / Carl McDaniel Jr., Roger Gates. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : J. Wiley, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.83 MCD-M 2004 800211, ... Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 658.83 MCD-M 2004 CD800211, ...

23.
Marketing Research : An Applied Orientation / Naresh K. Malhotra. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Upper Saddle River, NJ : Pearson, c2011
Availability: Not available: Lahore Business School Library: In transit (1).

24.
Marketing Research/ Donald R.Cooper,Pamela S.Schindler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw Hill Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 COO-M 2006 804528. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 COO-M 2006 CD804528.

25.
Exploring Marketing Research / William G. Zikmund. by Series: The Dryden Press series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 ZIK-E 2000 800164, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 ZIK-E 2000 804207.

26.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 PET-C 1996 804294.

27.
Marketing Research : A South Asian Perspective/ Gilbert A. Churchill, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia. : Cengage Learning, c2009
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.83 CHO-M 2009 806690, ...

28.
Marketing Research / John Boyce. by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi.: Tata McGrawHill, c2014
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 BOY-M 2014 806990, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 BOY-M 2014 806992.

29.
Marketing Research : by Harper W. Boyd, Jr., and Ralph Westfall, with the collaboration of William D. Barclay on the sampling chapters. Text and Cases / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: AITBS Publisher, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 BOY-M 2012 806989, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 BOY-M 2012 806987.

30.
Marketing Research: An Integrated Approach / Alan Wilson. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 WIL-M 2012 807362, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 WIL-M 2012 807364.

31.
Marketing Research / by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Mc Graw Hill.; 2014
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 BER-M 2014 807602, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 BER-M 2014 807600.

32.
Essential of Marketing Research / William G. Zikmund,Barry J.Babin. by Series:
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Cengage Learning, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 ZIK-E 2007 807613, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 ZIK-E 2007 807612.

33.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2009
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 MAL-M 2009 807848.

34.
Rural Marketing Text and Cases / C.S.K Krishnamacharyulu,; Lalitha,Ramakrishnan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida India: Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (10)Call number: 658.8342 KRI-R 2011 811100, ...

35.
Consumer Behaviour / Srabanti Mukherjee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning. c2012
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.8342 MUK-C 2012 811773, ...

36.
Marketing Research: An Applied Orientation / Naresh K. Malhotra.; Satyabhusan Dash. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Pearson. c2016
Availability: Items available for loan: Lahore Business School Library (30)Call number: 658.83 MAL-M 2016 812057, ...

37.
Marketing Research : Customer Insights and Managerial Action / Tom J. Brown.; Tracy A. Suter, Gilbert A. Churchill. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage, c2015
Availability: Items available for loan: Lahore Business School Library (6)Call number: 658.83 BRO-M 2015 813647, ...

38.
Marketing Research : An Applied Orientation / Naresh K. Malhotra.; Satyabhusan Dash. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 MAL-M 2011 813740, ...

39.
Marketing Research: An Applied Orientation / Naresh K. Malhotra, Satyabhusan Dash. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2019
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 MAL-M 2019 815471. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 MAL-M 2019 815196.

40.
Consumers / Eric, Arnould,; Linda Price, George, Zinkhan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Irwin, McGraw Hill, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 ARN-C 2004 815363.

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