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23.
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Marketing Strategy : A Decision-Focused Approach / Orville C. Walker Jr. ... [et al.]. by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 MAR- 2003 800023. Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.802 MAR- 2003 CD800023, ... Not available: Lahore Business School Library: In transit (1).
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24.
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Principles of Advertising & IMC / Tom Duncan. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005
Other title: - Principles of advertising and IMC
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.827 DUN-P 2005 800250, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.827 DUN-P 2005 CD815984, ...
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25.
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Market research : a guide to planning, methodology & evaluation / Paul Hague. by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London ; Milford, CT : Kogan Page, 2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 HAG-M 2002 804216, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.83 HAG-M 2002 CD804216, ...
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26.
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27.
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Marketing Research Essentials [+CD] / Carl McDaniel Jr., Roger Gates. by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, NJ : J. Wiley, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.83 MCD-M 2004 800211, ... Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 658.83 MCD-M 2004 CD800211, ...
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28.
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Marketing Research/ Donald R.Cooper,Pamela S.Schindler. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston: McGraw Hill Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 COO-M 2006 804528. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 COO-M 2006 CD804528.
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29.
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Retailing Management / Michael Levy,Barton A Weitz. by
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Tta McGraw Hill, c2004
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.87 LEV-R 2004 804354, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.87 LEV-R 2004 CD804352, ...
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30.
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Rural Marketing / by
Edition: 2nd
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: India.: Pearson.; 2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KAS-R 2012 807109, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.8 KAS-R 2012 807107, ...
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31.
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International marketing : Text and Cases / Justin Paul,Ramneek Kapoor. by
Edition: 2nd ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi.; Tata McGraw Hill, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PAU-I 2012 807167, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PAU-I 2012 807169.
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32.
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Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by
Edition: 14th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 ETZ-M 2007 807615, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.8 ETZ-M 2007 807617, ...
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33.
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Marketing: A Strategic Approach [+CD] / J.R. McColl-Kennedy, G.C. Kiel. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: South Melbourne : Nelson Thomson Learning, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KEN-M 2000 815960. Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 658.8 KEN-M 2000 807849, ...
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34.
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Fundamentals of marketing / Miller and Layton. by
Edition: 4th [Australian] ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Sydney : McGraw-Hill, c2000
Availability: Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.8 MIL-F 2000 807835, ...
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35.
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36.
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Principles of marketing [+CD] / Philip Kotler, Gary Armstrong. by
Edition: 9th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-P 2001 804546. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-P 2001 CD804546.
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37.
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38.
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Contemporary Marketing [+3 CD] / Louis E. Boone,; David L. Kurtz. by
Edition: 11th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Australia: Thomson South- Western, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 BOO-C 2004 815364. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 BOO-C 2004 CD815364.
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39.
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Strategic Marketing Planning / Peter Reed. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: South Melbourne : Cengage Learning, 2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 REE-S 2007 816054. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 REE-S 2007 CD816054.
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