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1.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, c2010
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 HUT-B 2010 805629.

2.
Marketing Strategy : A Decision-Focused Approach / Orville C. Walker, Jr., John W. Mullins. by
Edition: 6th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 WAL-M 2008 805316.

3.
International Marketing and Export Management / Gerald Albaum, Edwin Duerr. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times Prentice Hall, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.848 ALB-I 2013 806905, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 ALB-I 2013 806903.

4.
Advanced approach to marketing management / S.K.Baral,S.C.Bihari. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi.: A.I.T.B.S Publisher, c2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 BAR-A 2009 806936, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 BAR-A 2009 806938.

5.
Marketing Strategy : A Decision Focused Approach / Orville C.Walker,John W.Mullins. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi.: McGraw Hill, c2006
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 WAL-M 2006 807172. Not available: Lahore Business School Library: In transit (2).

6.
A Framework for Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA ; Essex, U.K. : Pearson Education, 2014
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-A 2014 807144. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-A 2014 807145. Not available: Lahore Business School Library: In transit (1).

7.
Strategic Marketing Problems : Cases and Comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 KER-S 2011 807331. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 KER-S 2011 807329. Not available: Lahore Business School Library: In transit (1).

8.
Services Marketing : People, Technology, Strategy / Jochen, Wirtz, Christopher H. Lovelock, Jayanta Chatterjee. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2018
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 WIR-S 2018 815488. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 WIR-S 2018 815175.

9.
A Framework for Marketing Management / Philip Kotler, Kevin Keller. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-F 2019 815185.

10.
Applied Strategic Marketing: A Step by Step Approach / Karel Jan Alsem. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Routledge, c2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 ALS-A 2019 815212.

11.
Retail Marketing Management : the 5 ES of Retailing / Dhruv Grewal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles: Sage, c2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 GRE-R 2019 815231.

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