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141.
Industrial Marketing Analysis, Planning & Control Robert R. Reeder, Edward G. Brierty by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India PHI Learning 1991
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 REE-I 1991 902586.

142.
Cases in Rural Marketing C S G Krishnamacharyulu, Lalitha Ramakrishnan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2006
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 KRI-C 2006 902588.

143.
Foundations of Marketing Theory Toward a General Theory of Marketing Shelby D. Hunt by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India PHI Learning 2002
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.001 HUN-F 2002 902590.

144.
Marketing Research G C Beri by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Tata McGraw Hills 2008
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.83 BER-M 2008 902613.

145.
Experiential Marketing A practical guide to interactive brand experience Shaz Smilansky by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Kogan Page 2009
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 SMI-E 2009 902595.

146.
Retail Marketing Management David Gilbert by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2003
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.87 GIL-R 2003 902599.

147.
Business Marketing Text and Cases Krishna K Havaldar by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education 2010
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 HAV-B 2010 901447.

148.
Marketing Strategy and Competitive Positioning Graham Hooley, Nigel F. Piercy by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2009
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 HOO-M 2009 902575.

149.
Commodity Markets operations, instruments and applications Niti Nandini Chatnani by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India McGraw Hills 2010
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.83 CHA-C 2010 902578.

150.
Beyond Branding how the new values of transparency and integrity are changing the world of brands Nicholas Ind by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Kogan Page 2004
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.82 IND-B 2004 902582.

151.
Business Market Management James C. Anderson, James A. Narus, Das, Narayandas by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 AND-B 2011 901446.

152.
The New Strategic Selling Stephen E. Heiman, Diane Sanchez by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Kogan Page 2004
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.81 HEI-T 2004 902619.

153.
Contemporary Direct and Interactive Marketing Lisa Spiller, Martin Baier by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2014
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 SPI-C 2014 902584.

154.
Shopper Marketing How to increase purchase decisions at the point of sale Markus Stahlberg by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Kogan Page 2012
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.82 STA-S 2012 902604.

155.
Marketing Research David A. Aaker, I V, Kumar, I George by
Edition: 10th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Wiley Series 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.83 AAK-M 2011 902593.

156.
How to Close a Deal Like Warren Buffett Tom Searcy, Henry Devries by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Tata Mcgraw Hills 2013
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.162 SEA-H 2013 901509.

157.
Services Marketing : People, Technology, Strategy / Christopher Lovelock; Jochen Wirtz. Jayanta Chatterjee. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (33)Call number: 658.8 LOV-S 2011 808399, ... Not available: Lahore Business School Library: Checked out (2).

158.
Basic Marketing : A Global- Managerial Approach / William D. Perreault; E. Jerome McCarthy. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dehli: McGraw Hill Education, c2005
Availability: No items available.

159.
Basic Marketing : A Global- Managerial Approach [+CD] / William D. Perreault; E. Jerome McCarthy. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dehli: McGraw Hill Education, c2005
Availability: Items available for loan: Lahore Business School Library (50)Call number: 658.8 PER-B 2005 808618, ... Items available for reference: Lahore Business School Library: Not For Loan (50)Call number: 658.8 PER-B 2005 CD808618, ...

160.
Marketing Management / Philip Kotler.; Kevin Lane Keller. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida India: Pearson, c2016
Availability: Items available for loan: Lahore Business School Library (49)Call number: 658.8 KOT-M 2016 809441, ... Not available: Lahore Business School Library: Checked out (1).

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