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1.
Business Market Management: Understanding,creating,and delivering value/ James C.Anderson,James A.Narus. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 AND-B 2004 803879, ...

2.
Business Market Management James C. Anderson, James A. Narus, Das, Narayandas by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 AND-B 2011 901446.

3.
Business Market Management (B2B) : Understanding,creating,and delivering value / James C.Anderson,James A.Narus. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2005
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.4 AND-B 2005 1101873.

4.
Business Market Management (B2B): Understanding, Creating, and Delivering Value / James C Anderson; James A Narus, Das Narayandas, D.V.R. Seshadri. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi ,India: Pearson, c2012
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 AND-B 2012 815449.

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