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	1.	Total Customer Value Management : Transforming Business Thinking / Gautam Mahajan. by Mahajan, Gautam, 1946- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Thousand Oaks : Response Books, c2011 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 MAH-T 2011 805374. Place hold Add to cart (remove)
	2.	Handbook of Brand Relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. by MacInnis, Deborah J Park, C. Whan Priester, Joseph W Society for Consumer Psychology Material type: Text; Format: print ; Literary form: Not fiction Publication details: Armonk, N.Y. : M.E. Sharpe, c2009 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 HAN- 2009 802199. Place hold Add to cart (remove)
	3.	Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. by Stiff, Dan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2006 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.827 STI-S 2006 800083, ... Place hold Add to cart (remove)
	4.	Customer Service: Career Success Through Customer Loyalty / Paul R. Timm. by Timm, Paul R Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson Education, c2008 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 TIM-C 2008 815429. Place hold Add to cart (remove)

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