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	1.	Successful Marketing Communications : A Practical Guide to Planning and Implementation / Cathy Ace. by Ace, Cathy Chartered Institute of Marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 2001 Online resources: Publisher description Table of contents Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 ACE-S 2001 803886, ... Place hold Add to cart (remove)
	2.	Strategic marketing communications [electronic resource] : new ways to build and integrate communications / Paul Smith, Chris Berry, Alan Pulford. by Smith, P. R. (Paul Russell), 1957- Berry, Chris, 1944- Pulford, Alan NetLibrary, Inc Edition: Rev. ed. Material type: Text; Format: electronic ; Literary form: Not fiction Publication details: London ; Dover, N.H. : Kogan Page, c1999 Online resources: Click here for full text. Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 SMI-S 1999 804125, ... Place hold Add to cart (remove)
	3.	Integrated Marketing Communications : A systems approach / M. Joseph Sirgy. by Sirgy, M. Joseph Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SIR-I 1998 804133. Place hold Add to cart (remove)
	4.	How to Prepare a Promotional Plan/ David Waller. by Waller, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: Beijing: McGraw-Hill, c1998 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WAL-H 1998 804131. Place hold Add to cart (remove)
	5.	Marketing Communications : An Integrated Approach / P R Smith. by Smith, P. R Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Kogan Page, c1993 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SMI-M 1993 804210. Place hold Add to cart (remove)
	6.	Marketing Communications : An Integrated Approach / P R Smith & Jonathan Taylor. by Smith, P. R. (Paul Russell), 1957- Taylor, Jonathan, 1956- Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; London ; Sterling, VA : Kogan Page, 2004 Online resources: Table of contents Publisher description Contributor biographical information Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SMI-M 2005 804208. Place hold Add to cart (remove)
	7.	Integrated Marketing Communication in Advertising and Promotion / by Shimp, Terence A Material type: Text; Format: print ; Literary form: Not fiction Publication details: India.: Cengage Learning. 2013 Availability: Items available for loan: Lahore Business School Library (9)Call number: 658.802 SHI-I 2013 806893, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SHI-I 2013 806891. Place hold Add to cart (remove)
	8.	Marketing communications : integrating online and offline, customer engagement and digital technologies / PR Smith and Ze Zook. by Smith, P. R Zook, Ze [author.] Edition: Seventh edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Kogan Page, c2020 Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SMI-M 2020 815199. Add to cart (remove)
	9.	Intercultural Business Communication / Lillian H Chaney; Jeanette S Martin. by Chaney, Lillian H Martin, Jeanette S Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson, c2014 Availability: Items available for loan: Lahore Business School Library (1)Call number: 395.52 CHA-I 2014 815412. Place hold Add to cart (remove)

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