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41.
Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 15th Global Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Pearson, c2016
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-M 2016 815044.

42.
Consumer Behavior : The Indian Context ( Concepts and Cases) / S. Ramesh Kumar. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2017
Availability: Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.8342 KUM-C 2017 815183, ...

43.
Consumer Behavior / Frank R. Kardes, Maria L. Cronley, Thomas W Cline. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Cengage Learning, c2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 KAR-C 2019 815180.

44.
Consumer Behavior / Leon G. Schiffman, Joseph Wisenblitm S. Ramesh Kumar. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2020
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8342 SCH-C 2020 815330, ...

45.
Consumers / Eric, Arnould,; Linda Price, George, Zinkhan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Irwin, McGraw Hill, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 ARN-C 2004 815363.

46.
Recommend This! : Delivering Digital Experiences that People Want to Share / Jason Thibeault, Kirby Wadsworth. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2014]
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 THI-R 2014 815579.

47.
Marketing Research : An Indian Perspective / Naval Bajpai. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : Pearson, c2015
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 BAJ-M 2015 815630, ...

48.
Consumer Behavior : Buying, Having, and Being / by
Edition: 12th Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Pearson Education Limited c2018
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 SOL-C 2018 816024.

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