Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp.

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Material type: Text

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1997.Edition: 4th edDescription: xxiv, 589 p. : col. ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 79, LBS	Book	658.82 SHI-A 1997 800353 (Browse shelf(Opens below))	Available		800353

Total holds: 0

Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.

Includes bibliographical references and index.