Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / (Record no. 6955)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01034cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 96915 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140331094201.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960726s1997 txua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030103525 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LBS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Edition number | 21 |
| Item number | SHI-A 1997 800353 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / |
| Statement of responsibility, etc | Terence A. Shimp. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Fort Worth : |
| Name of publisher, distributor, etc | Dryden Press, |
| Date of publication, distribution, etc | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 589 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Direct marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| Title of a work | Promotion management & marketing communications. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 79, LBS | 25/11/2009 | Old Campus | 0.00 | Old Campus | 658.82 SHI-A 1997 800353 | 800353 | 31/03/2014 | 31/03/2014 | Books |