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	1.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Series: McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2004 Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2004 800042, ... Items available for reference: Lahore Business School Library: Not For Loan (6)Call number: 659.1 BEL-A 2004 804557, ... Place hold Add to cart (remove)
	2.	AdSim a SmartSims Advertising Business Simulation [CD] / Georg Belch E , Belch A Michale, by Belch E Georg Belch A Michale Edition: 6th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lahore: McGraw Hill, c2005 Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BEL-A 2005 CD805105. Add to cart (remove)
	3.	Contemporary Advertising / William F. Arens. by Arens, William F Series: McGraw-Hill/Irwin series in marketing Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2004 Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 ARE-C 2004 804539, ... Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 659.1 ARE-C 2004 CD804539, ... Place hold Add to cart (remove)
	4.	Advertising Management with Integrated Brand Promotion/ Thomas C.O'Guinn,Chris T.Allen,Richard J.Semenik. by O'Guinn,Thomas C Allen,Chris T Semenik,Richard J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia: Cengage Learning, c2009 Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 O'GU-A 2009 805196. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 O'GU-A 2009 CD805196. Place hold Add to cart (remove)
	5.	Integrated Advertising Promotion,and Marketing Communications/ Kenneth E.Clow,Donald Baack. by Clow,Kenneth E Baack,Donald Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Prentice Hall, c2004 Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 CLO-I 2004 803917. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 CLO-I 2004 CD803917. Place hold Add to cart (remove)

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