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	1.	Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava. by Bhargava, Rohit Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2008 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 BHA-P 2008 805684. Place hold Add to cart (remove)
	2.	The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron. by Bergeron, Bryan P Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2001 Online resources: Publisher description Table of contents Contributor biographical information Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 BER-E 2001 804171. Place hold Add to cart (remove)
	3.	Brand Positioning : Strategies for Competitive Advantage / Subroto Sengupta. by Sengupta, Subroto Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Tata McGraw Hill, c1990 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SEN-B 1990 804183. Place hold Add to cart (remove)
	4.	Principles of Advertising & IMC / Tom Duncan. by Duncan, Tom (Thomas R.) Duncan, Tom (Thomas R.). IMC Series: The McGraw-Hill/Irwin series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005 Other title: Principles of advertising and IMC Online resources: Publisher description Table of contents only Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.827 DUN-P 2005 800250, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.827 DUN-P 2005 CD815984, ... Place hold Add to cart (remove)
	5.	Customer Chemistry : How to Keep the Customers you Want-- and Say "Good-bye" to the Ones you Don't / Mary Naylor and Susan Greco. by Naylor, Mary Greco, Susan Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : McGraw-Hill, c2002 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 NAY-C 2002 804159. Place hold Add to cart (remove)
	6.	Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. by Stiff, Dan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2006 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.827 STI-S 2006 800083, ... Place hold Add to cart (remove)
	7.	Marketing Strategy: A Decision-Focused Approach / Orville C. Walker, John W. Mullins. by Walker, Orville C Mullins, John W Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: McGraw Hill Education, c2014 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WAL-M 2014 814258. Place hold Add to cart (remove)

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