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41.
Managerial Accounting : An Introduction to Concepts, Methods, and Uses / Michael W. Maher, Clyde P. Stickney, Roman L. Weil. by Series: The Dryden Press series in accounting
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.1511 MAH-M 1997 803072, ...

42.
Understanding Management / Richard L. Daft, Dorothy Marcic. by Series: Harcourt management series
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Harcourt College Publishers, c2001
Other title:
  • Management.
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658 DAF-U 2001 802643.

43.
Hilgard's introduction to psychology / Rita L. Atkinson ... [et al.] by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Tex. : Harcourt College Publishers, c2000
Availability: Items available for reference: Nursing Library: Not For Loan (1)Call number: 301.0246 ATK-S 2000 400220.

44.
Marketing : best practices / Michael R. Czinkota ... [et al.]. by Series: The Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth ; Dryden, c2000
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 MAR- 2000 804088, ...

45.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ft. Worth, Tex. : Harcourt College Publishers, c2001
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 BLA-C 2001 805601.

46.
Marketing management / Peter R. Dickson. by Series: The Dryden Press series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press c1997
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 DIC-M 1997 800167, ...

47.
Marketing management / Peter R. Dickson. by Series: The Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press c1994
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 DIC-M 1994 804026.

48.
Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson. by Series: The Dryden Press series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Harcourt College Publishers, c2001
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 HOF-E 2001 800016, ...

49.
Electronic Marketing : Integrating Electronic Resources into the Marketing Process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman. by Series: The Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 REE-E 2000 804115.

50.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by Series: The Dryden Press series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Harcourt College Publishers, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.804 HUT-B 2001 804128.

51.
Basic marketing research / Gilbert A. Churchill, Jr. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2001
Other title:
  • Marketing research
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 CHU-B 2001 800197, ...

52.
Exploring Marketing Research / William G. Zikmund. by Series: The Dryden Press series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 ZIK-E 2000 800164, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 ZIK-E 2000 804207.

53.
Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Dryden Press, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 SHE-C 1999 804289.

54.
Foundations of Behavioral Research / Fred N. Kerlinger, Howard B. Lee. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Harcourt College Publishers, c2000
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 150.72 KER-F 2000 805618.

55.
Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
  • Advertising promotion
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82 SHI-A 2000 804132.

56.
Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82 SHI-A 1997 800353.

57.
Principles of Economics / N. Gregory Mankiw. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Harcourt College Publishers, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 330 MAN-P 2001 800905.

58.
Cognitive Psychology Sternberg, Robert J. by
Edition: 2 nd.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth Harcourt Brace College Publishers 1999
Availability: Items available for loan: Central Library, Defence Road Campus (1)Call number: 150 STE-C 1999 2693.

59.
Fundamentals of managerial economics / Mark Hirschey, James L. Pappas. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1992
Availability: Items available for loan: UCAS (1)Call number: 338.5/024658 PAP-M 1983 22500173.

60.
Macroeconomics Paul Krugman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Worth Publisher 2009
Availability: Items available for loan: UCAS (1)Call number: 339 KRU-M 2009 15261.

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