Electronic Marketing : Integrating Electronic Resources into the Marketing Process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman.

By: Reedy, Joel
Contributor(s): Schullo, Shauna | Zimmerman, Kenneth
Material type: TextTextSeries: The Dryden Press series in marketingPublisher: Fort Worth : Dryden Press, c2000Description: xxiv, 466 p. : ill. ; 28 cmISBN: 0030211077Subject(s): Telemarketing | Internet marketingDDC classification: 658.872
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library
Shelf No. 84, LBS
Book 658.872 REE-E 2000 804115 (Browse shelf) Available 804115
Total holds: 0

Includes bibliographical references and index.

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