Advertising Management / Rajeev Batra, Johm G. Myers, David A. Aaker.
Material type: TextPublication details: Delhi : Pearson, Prentice Hall, Prentice Hall / India, c1996.Edition: 5th edDescription: 768 p.; ill.; 25 cm; xiii, 754 p.; ill.; 24 cmISBN:- 8178087359
- 659.1 21 BAT-A 1996 804379
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index.