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Advertising Management / Rajeev Batra, Johm G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi : Pearson, Prentice Hall, c1996
Availability: Items available for loan: Lahore Business School Library (6)Call number: 659.1 BAT-A 1996 804378, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 1996 805778.
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Advertising Manager's Handbook / Robert W. Bly. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Paramus, NJ : Prentice Hall, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.10973 BLY-A 1999 804558.
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Advertising Management / Batra, Rajeev ; John G Myers, David A.., Aaker, by
Edition: 5th ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Pearson, 2013
Availability: Items available for loan: Lahore Business School Library (5)Call number: 659.1 BAT-A 2013 806828, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 2013 806830.
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Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2009
Availability: Items available for loan: School of Creative Arts Library (1)Call number: 659.1 PER-S 2009 201136.
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