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1.
The CRM Handbook : A Business Guide to Customer Relationship Management / Jill Dyché. by
Edition: Low Price ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson Education, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.812 DYC-C 2002 802635, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.812 DYC-C 2002 802636.

2.
Sales Management: Decision,strategy and cases/ Richard R.Still,Edward W.Cundiff,Norman A.P.Govoni. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.81 STI-S 2011 806141.

3.
Sales Management: Shaping future sales leaders/ John F.Tanner,Earl D.Honeycutt,Robert C.Erffmeyer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2009
Availability: Items available for loan: Lahore Business School Library (8)Call number: 658.81 TAN-S 2009 805402, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.81 TAN-S 2009 806223. Not available: Lahore Business School Library: Lost (2).

4.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Upper Saddle River, N.J. : Prentice Hall, Pearson Prentice Hall, c2003
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.827 KEL-S 2003 804191, ...

5.
Selling and Sales Management / David Jobber and Geoff Lancaster. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Harlow, England ; New York : Pearson, Financial Times/Prentice Hall, 2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.81 JOB-S 2009 805247, ...

6.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2011
Online resources:
Availability: Items available for loan: Lahore Business School Library (10)Call number: 658.827 KEL-S 2013 806717, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.827 KEL-S 2013 807587.

7.
Customer relationship Management / Ed Peelan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi.: Pearson, c2014
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 PEE-C 2014 806933. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.812 PEE-C 2014 806935. Not available: Lahore Business School Library: In transit (1).

8.
Sales Management : Decisions, Policies and Cases Richard R. Still ; Edward W. Gundiff, Norman A.P. Govoni. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2014
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.81 STI-S 2014 807374, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.81 STI-S 2014 807376.

9.
Selling and Sales Management / David Jobber and Geoff Lancaster. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, 2013
Availability: Items available for loan: Lahore Business School Library (9)Call number: 658.81 JOB-S 2013 807544, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.81 JOB-S 2013 807545.

10.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity/ Kevin Lane Keller; Ambi M. G. Parameswaran. Isaac Jacob. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2015
Availability: Items available for loan: Lahore Business School Library (30)Call number: 658.827 KEL-S 2015 808444, ...

11.
The Strategy and Tactics of Pricing : A Guide to Growing More Profitably / Thomas T. Nagle; John E. Hogan. Joseph Zale. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dehli : Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (23)Call number: 658.816 NAG-S 2013 808495, ...

12.
Customer Relationship Management : Getting it Right ! / Judith W. Kincaid. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida India: Pearson, c2003
Availability: Items available for loan: Lahore Business School Library (17)Call number: 658.812 KIN-C 2003 810743, ...

13.
Customer Relationship Management : The Bottom Line to Optimizing Your ROI / Jon Anton,; Natalie L. Petouhoff, Shalini Kalia. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (11)Call number: 658.812 ANT-C 2013 811747, ...

14.
Customer Service: Career Success Through Customer Loyalty / Paul R. Timm. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson Education, c2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 TIM-C 2008 815429.

15.
Effective Customer Service : Ten Steps for Technical Professions / David L Goetsch; Stanley Davis. Jaydeep Mukherjee. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2012
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 GOE-E 2012 815595.

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