A Framework for Marketing Management / Philip Kotler, Kevin Lane Keller.
Material type: TextPublication details: Boston, MA ; Essex, U.K. : Pearson Education, 2014.Edition: 5th edDescription: 358 p. : ill. 26cmISBN:- 9789332518179
- 658.8 22 KOT-A 2014 807143
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 77, LBS | Book | 658.8 KOT-A 2014 807143 (Browse shelf(Opens below)) | C1 | In transit from Lahore Business School Library to University Institute of Physical Therapy Library since 14/11/2016 | 807143 | |||
Books | Lahore Business School Library Shelf No. 77, LBS | Book | 658.8 KOT-A 2014 807144 (Browse shelf(Opens below)) | C2 | Available | 807144 | |||
Reference | Lahore Business School Library Shelf No. 77, LBS | Not for loan and check out is restricted | 658.8 KOT-A 2014 807145 (Browse shelf(Opens below)) | C3 | Not For Loan (Restricted Access) | 807145 |
"'A framework for marketing management' is a concise paperback..... fourteenth edition of 'Marketing management'"--Preface.
Includes bibliographical references and index.
Part 1: Understanding marketing management -- Part 2: Connecting with customers -- Part 3: Building strong brands -- Part 4: Shaping the market offerings -- Part 5: Delivering value -- Part 6: Communicating value -- Part 7: Creating successful long-term growth.