A Framework for Marketing Management / (Record no. 8354)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01281cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn746898372 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20141211135816.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110203s2012 maua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332518179 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LBS |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | KOT-A 2014 807143 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 12 - TITLE STATEMENT | |
| Title | A Framework for Marketing Management / |
| Statement of responsibility, etc | Philip Kotler, Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, MA ; |
| -- | Essex, U.K. : |
| Name of publisher, distributor, etc | Pearson Education, |
| Date of publication, distribution, etc | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 358 p. : |
| Other physical details | ill. |
| Dimensions | 26cm. |
| 500 ## - GENERAL NOTE | |
| General note | "'A framework for marketing management' is a concise paperback..... fourteenth edition of 'Marketing management'"--Preface. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: Understanding marketing management -- Part 2: Connecting with customers -- Part 3: Building strong brands -- Part 4: Shaping the market offerings -- Part 5: Delivering value -- Part 6: Communicating value -- Part 7: Creating successful long-term growth. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| -- | Computer simulation. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| Title of a work | Marketing management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type | Use restrictions |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 77, LBS | 11/12/2014 | Allied Books | 624.00 | 973-INS | 1 | 658.8 KOT-A 2014 807143 | 807143 | 14/11/2016 | 13/10/2016 | C1 | 11/12/2014 | Books | |||||
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 77, LBS | 11/12/2014 | Allied Books | 624.00 | 973-INS | 658.8 KOT-A 2014 807144 | 807144 | 11/12/2014 | C2 | 11/12/2014 | Books | |||||||
| Dewey Decimal Classification | Not For Loan | Not for loan and check out is restricted | Lahore Business School Library | Lahore Business School Library | Shelf No. 77, LBS | 11/12/2014 | Allied Books | 624.00 | 973-INS | 658.8 KOT-A 2014 807145 | 807145 | 11/12/2014 | C3 | 11/12/2014 | Reference | Restricted Access |