A Framework for Marketing Management /
Kotler, Philip.
A Framework for Marketing Management / Philip Kotler, Kevin Lane Keller. - 5th ed. - Boston, MA ; Essex, U.K. : Pearson Education, 2014. - 358 p. : ill. 26cm.
"'A framework for marketing management' is a concise paperback..... fourteenth edition of 'Marketing management'"--Preface.
Includes bibliographical references and index.
Part 1: Understanding marketing management -- Part 2: Connecting with customers -- Part 3: Building strong brands -- Part 4: Shaping the market offerings -- Part 5: Delivering value -- Part 6: Communicating value -- Part 7: Creating successful long-term growth.
9789332518179
Marketing--Management.
Marketing--Management--Case studies.
Marketing--Management--Computer simulation.
658.8 / KOT-A 2014 807143
A Framework for Marketing Management / Philip Kotler, Kevin Lane Keller. - 5th ed. - Boston, MA ; Essex, U.K. : Pearson Education, 2014. - 358 p. : ill. 26cm.
"'A framework for marketing management' is a concise paperback..... fourteenth edition of 'Marketing management'"--Preface.
Includes bibliographical references and index.
Part 1: Understanding marketing management -- Part 2: Connecting with customers -- Part 3: Building strong brands -- Part 4: Shaping the market offerings -- Part 5: Delivering value -- Part 6: Communicating value -- Part 7: Creating successful long-term growth.
9789332518179
Marketing--Management.
Marketing--Management--Case studies.
Marketing--Management--Computer simulation.
658.8 / KOT-A 2014 807143