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1.
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper. by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1992
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.84 BOW-S 1992 803878, ...

2.
Direct marketing / Mike Power,Bob Balderstone,Stan Gyles. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw Hill, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 POW-D 2000 804233.

3.
Wireless rules : New marketing strategies for customer relationship management anytime, anywhere / Frederick Newell and Katherine Newell Lemon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 NEW-W 2001 804319.

4.
Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.] by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 MOH-I 2004 804238.

5.
International Marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw-Hill/Education, c2011
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.84 CAT-I 2011 807690, ... Items available for reference: Lahore Business School Library: Not for loan (1)Call number: 658.84 CAT-I 2011 807692. Not available: Lahore Business School Library: In transit (1).

6.
International Marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw-Hill Education, [2016]
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 CAT-I 2016 815927 .

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