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1.
Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 BHA-P 2008 805684.

2.
Principles of Advertising & IMC / Tom Duncan. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005
Other title:
  • Principles of advertising and IMC
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.827 DUN-P 2005 800250, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.827 DUN-P 2005 CD815984, ...

3.
Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.827 STI-S 2006 800083, ...

4.
Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.285 MAR-R 2002 804248, ...

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