Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.
Material type:
TextPublication details: Chicago, IL : McGraw-Hill, c2002.Description: xiii, 232 p. : ill., photograph ; 24 cmISBN: - 0658014293
- 659.285 21 MAR-R 2002 804248
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Lahore Business School Library Shelf No. 88, LBS | Book | 659.285 MAR-R 2002 804248 (Browse shelf(Opens below)) | C1 | Available | 804248 | |||
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Lahore Business School Library Shelf No. 88, LBS | Book | 659.285 MAR-R 2002 804387 (Browse shelf(Opens below)) | C2 | Available | 804387 |
Ch. 1. Who Do You Think You Are?: Understanding Reputation Marketing -- Ch. 2. Attitudes and Awareness: The Role of Research in Building Your Reputation -- Ch. 3. A Long and Distinguished History ... or Not: Using What You Have (or What You Don't Have) to Manage Your Reputation -- Ch. 4. Looking the Part: Dressing for Success, for Failure, or Just to Be Noticed -- Ch. 5. Putting Your Reputation on the Line - Online Reputation Marketing in the Internet Age -- Ch. 6. Damage Control: Changing a "Bad Reputation" -- Ch. 7. The Halo Effect and Borrowed Interest: Getting Ahead on Someone Else's Reputation -- Ch. 8. The Reputation Marketing Casebook: About Companies That Built, Changed, or Exploited Their Reputations -- Ch. 9. A Crash Course in Reputation Marketing.