Consumers / Eric Arnould, Linda Price, George Zinkhan.

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TextPublication details: Boston : McGraw-Hill, c2002.Edition: 1st edDescription: xviii, 750 p. : col. ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 83, LBS	Book	658.8342 ARN-C 2002 804296 (Browse shelf(Opens below))	Available		804296

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Includes bibliographical references and indexes.