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21.
Principles of Services Marketing/ Adrian Palmer. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: McGraw Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PAL-P 2001 801861.

22.
Marketing Environment 1999-2000/ Mike Oldroyd. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Viva, 2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 OLD-M 2000 804078.

23.
Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82 SHI-A 1997 800353.

24.
Principles of Contemporary Marketing / by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Cengage.; 2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KUR-P 2012 806947, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KUR-P 2012 806946.

25.
Marketing Models / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: PHI.; 1992
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 LIL-M 1992 807042, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LIL-M 1992 807043.

26.
International marketing : Text and Cases / Justin Paul,Ramneek Kapoor. by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi.; Tata McGraw Hill, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PAU-I 2012 807167, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PAU-I 2012 807169.

27.
Marketing : Defined, Explained, Applied / Michael Levens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 LEV-M 2011 807239, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEV-M 2011 807241.

28.
Social Marketing : Influencing Behaviors for Good / Philip Kotler, Nancy R. Lee. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage Publications, c2011
Online resources:
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 LEE-S 2011 807320, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEE-S 2011 807322.

29.
Marketing Management : A strategic Decision-Making Approach / by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Mc Graw Hill.; 2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 MUL-M 2013 807516, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 MUL-M 2013 807514.

30.
Marketing Management: A Strategic Decission-Making Approach Orville C. Walker JR. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Mc Graw Hil, 2010
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 MUL-M 2010 807755, ... Items available for reference: Lahore Business School Library: Not for loan (1)Call number: 658.8 MUL-M 2010 807753.

31.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEV-S 2011 807795.

32.
Services Marketing : People, Technology, Strategy / Christopher Lovelock; Jochen Wirtz. Jayanta Chatterjee. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (33)Call number: 658.8 LOV-S 2011 808399, ... Not available: Lahore Business School Library: Checked out (2).

33.
Basic Marketing : A Global- Managerial Approach [+CD] / William D. Perreault; E. Jerome McCarthy. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dehli: McGraw Hill Education, c2005
Availability: Items available for loan: Lahore Business School Library (50)Call number: 658.8 PER-B 2005 808618, ... Items available for reference: Lahore Business School Library: Not For Loan (50)Call number: 658.8 PER-B 2005 CD808618, ...

34.
Marketing Management / Dawn Iacobucci. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Stamford, CT : Cengage Learning, c2015
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 LAC-M 2015 816059.

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