Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

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Material type: Text

TextPublication details: Boston : Prentice Hall, c2011.Edition: 7th edDescription: xxii, 626 p. : ill., map ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference	Lahore Business School Library Shelf No. 79, LBS	Book	658.8 LEV-S 2011 807795 (Browse shelf(Opens below))	Not For Loan		807795

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Includes bibliographical references and indexes.