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101.
Applications in Basic Marketing: Clippings from the popular business press/ William D.Perreault,E.Jerome McCarthy. by
Edition: 1998-1999 edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw Hill Irwin, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PER-A 1999 804076.

102.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006
Online resources:
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KOT-P 2006 803951, ...

103.
New Marketing in the New Economy: Readings in e-business marketing/ Hugh M.Pattinson,David R.Low. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: McGraw Hill, []
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PAT-N [] 804113.

104.
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (10)Call number: 658.8 PER-E 2006 802833, ... Items available for reference: Lahore Business School Library: Not For Loan (10)Call number: 658.8 PER-E 2006 CD802833, ...

105.
Principles of Services Marketing/ Adrian Palmer. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: McGraw Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PAL-P 2001 801861.

106.
Marketing Environment 1999-2000/ Mike Oldroyd. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Viva, 2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 OLD-M 2000 804078.

107.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by Series: McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1991
Availability: Items available for loan: Lahore Business School Library (51)Call number: 658.8 STA-F 1991 803932, ...

108.
International Marketing: Analysis and strategy/ Sak Onkvisit,John J.Shaw. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2000
Availability: Items available for loan: Lahore Business School Library (6)Call number: 658.848 ONK-I 2000 804077, ...

109.
Marketing management : a European perspective / Susan Norgan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wokingham, England ; Reading, Mass. : Addison-Wesley, c1994
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.80094 NOR-M 1994 802778.

110.
Principles of Marketing / Philip Kotler, Gary Armstrong. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : New Delhi: Pearson/Prentice Hall, Pearson Education, c2008
Availability: Items available for loan: Central Library, Defence Road Campus (1)Call number: 658.8 KPT-P 2008 13352. Lahore Business School Library (3)Call number: 658.8 KPT-P 2008 804644, ...

111.
International Marketing: A global perspective/ Hans Muhlbacher,Lee Dahringer,Helmuth Leihs. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Thomson, c1999
Availability: Not available: Lahore Business School Library: In transit (1).

112.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PET-M 2004 804111, ...

113.
Marketing Cases : With Emphasis on International Business / edited by Khawaja Amjad Saeed. by Series: Case series 2004 Institute of Business Management
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lahore : Institute of Business Management, 2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 343.5491084 MAR- 2004 804085.

114.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PET-M 2001 804046.

115.
Marketing Management: A casebook/ Debasis Pradhan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning, c2012
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 PRA-M 2012 806011, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PRA-M 2012 807370.

116.
Services Marketing/ K.Rama Mohana Rao. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2007
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.8 RAO-S 2007 804100, ...

117.
Strategic Marketing Problems : Cases and Comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : New Delhi : Prentice Hall, Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.802 KER-S 2011 805343, ...

118.
Market Research in Action/ Michael Roe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Thomson, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 ROE-M 2004 805705.

119.
Strategic Marketing Management Cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2002
Availability: Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 658.802 CRA-S 2002 800020, ... Not available: Lahore Business School Library: In transit (1).

120.
Services Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : New Delhi : McGraw-Hill/Irwin, Tata McGraw-Hill/, c2003
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 ZEI-S 2003 804119, ...

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