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101.
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102.
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Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KOT-P 2006 803951, ...
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103.
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104.
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105.
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Principles of Services Marketing/ Adrian Palmer. by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: McGraw Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PAL-P 2001 801861.
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106.
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Marketing Environment 1999-2000/ Mike Oldroyd. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Viva, 2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 OLD-M 2000 804078.
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107.
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108.
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109.
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Marketing management : a European perspective / Susan Norgan. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Wokingham, England ; Reading, Mass. : Addison-Wesley, c1994
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.80094 NOR-M 1994 802778.
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110.
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Principles of Marketing / Philip Kotler, Gary Armstrong. by
Edition: 12th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : New Delhi: Pearson/Prentice Hall, Pearson Education, c2008
Availability: Items available for loan: Central Library, Defence Road Campus (1)Call number: 658.8 KPT-P 2008 13352. Lahore Business School Library (3)Call number: 658.8 KPT-P 2008 804644, ...
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111.
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112.
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113.
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114.
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115.
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Marketing Management: A casebook/ Debasis Pradhan. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Andover: Cengage Learning, c2012
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 PRA-M 2012 806011, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PRA-M 2012 807370.
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116.
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Services Marketing/ K.Rama Mohana Rao. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Pearson, c2007
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.8 RAO-S 2007 804100, ...
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117.
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118.
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Market Research in Action/ Michael Roe. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Australia: Thomson, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 ROE-M 2004 805705.
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119.
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120.
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