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	1.	Marketing Strategy : A Decision-Focused Approach / Orville C. Walker, Jr., John W. Mullins. by Walker, Orville C Mullins, John W. (John Walker) Edition: 6th edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2008 Online resources: Publisher description Table of contents only Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 WAL-M 2008 805316. Add to cart (remove)
	2.	Analysis for Strategic Marketing/ Vithala R.Rao,Joel H.Steckel. by Rao,Vithala R Steckel,Joel H Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Pearson, 2008 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 RAO-A 2008 806310. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 RAO-A 2008 806311. Place hold Add to cart (remove)
	3.	The Blackwell Encyclopedic Dictionary of Marketing / Edited by Barbara R. Lewis and Dale Littler. by Lewis, Barbara R Littler, Dale Series: Blackwell encyclopedia of management Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Cambridge, Mass. : Blackwell Business, 1997 Other title: Dictionary of marketing. Availability: Not available: Lahore Business School Library: Lost (1). Add to cart (remove)
	4.	Integrated Marketing Communication in Advertising and Promotion / by Shimp, Terence A Material type: Text; Format: print ; Literary form: Not fiction Publication details: India.: Cengage Learning. 2013 Availability: Items available for loan: Lahore Business School Library (9)Call number: 658.802 SHI-I 2013 806893, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SHI-I 2013 806891. Place hold Add to cart (remove)
	5.	Creating the Strategy : Winning and Keeping Customers in B2B Markets / Rennie Gould. by Gould, Rennie Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, c2012 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 GOU-C 2012 807206, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 GOU-C 2012 807208. Place hold Add to cart (remove)
	6.	Strategic Marketing Problems : Cases and Comments / Roger A. Kerin, Robert A. Peterson. by Kerin, Roger A Peterson, Robert A. (Robert Allen), 1944- Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Pearson, c2013 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 KER-S 2011 807331. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 KER-S 2011 807329. Not available: Lahore Business School Library: In transit (1). Place hold Add to cart (remove)
	7.	Sales and Distribution Management : Text and Cases / Krishna K.Havaldar,Cavale,Vasant M. by Havaldar,Krishna K Cavale,Vasant M Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi.; McGraw Hill, c2013 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.81 HAV-S 2013 807502, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.81 HAV-S 2013 807504. Place hold Add to cart (remove)
	8.	Services Marketing : People, Technology, Strategy / Jochen, Wirtz, Christopher H. Lovelock, Jayanta Chatterjee. by Wirtz, Jochen Lovelock, Christopher H Chatterjee, Jayanta Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson, c2018 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 WIR-S 2018 815488. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 WIR-S 2018 815175. Place hold Add to cart (remove)
	9.	Marketing communications : integrating online and offline, customer engagement and digital technologies / PR Smith and Ze Zook. by Smith, P. R Zook, Ze [author.] Edition: Seventh edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Kogan Page, c2020 Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SMI-M 2020 815199. Add to cart (remove)

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