Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type: TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 4th edDescription: xxvii, 738 p. : ill. (some col.) ; 24 cmISBN:- 0256139040
- 658.8342 20 PET-C 1996 804294
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 83, LBS | Book | 658.8342 PET-C 1996 804294 (Browse shelf(Opens below)) | Available | 804294 |
Total holds: 0
Originally published as: Consumer behavior: marketing strategy perspectives, 1987.
Includes bibliographical references (p. 661-705) and indexes.