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1.
Microeconomics and behavior / Robert H. Frank ; with the assistance of Amy J. Glass. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : McGraw-Hill, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 338.5 FRA-M 2000 801403.

2.
Microeconomics and Behavior / Robert H. Frank. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2010
Availability: Items available for loan: Lahore Business School Library (2)Call number: 338.5 FRA-P 2010 805459, ...

3.
Consumer Behavior : Building Marketing Strategy [CD] / Delbert I. Hawkins, Roger J. Best, Kenneth A. Coney. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill, c2003
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83420973 HAW-C 2003 CD804949.

4.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ft. Worth, Tex. : Harcourt College Publishers, c2001
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 BLA-C 2001 805601.

5.
The next economy [electronic resource] : will you know where your customers are? / Elliott Ettenberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Online resources:
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.8 ETT-N 2002 800296, ...

6.
Consumer Behaviour : Insights from Indian Market / Ramanuj, Majumdar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: PHI Learning, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83420954 MAJ-C 2010 805775. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83420954 MAJ-C 2010 CD805775.

7.
Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2004
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 SHE-C 2004 805599.

8.
Marketing Metaphoria : What Deep Metaphors Reveal About the Minds of Consumers / Gerald Zaltman, Lindsay H. Zaltman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2008
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ZAL-M 2008 800308.

9.
Global Marketing and Advertising : Understanding Cultural Paradoxes / Marieke de Mooij. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 MOO-G 2005 804135.

10.
Marketing Research and Consumer Behaviour / C.N Sontakki. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana: Kalyani Publishers, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.93 SON-M 2001 804209.

11.
Consumer Behavior [+CD] : Building Marketing Strategy / Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Boston : Tata McGraw-Hill, McGraw-Hill Irwin, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83420973 HAW-C 2010 805270. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83420973 HAW-C 2010 CD805270.

12.
Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Boston : Tata McGraw-Hill, McGraw-Hill Irwin, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83420973 HAW-C 2004 802265, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83420973 HAW-C 2004 CD804292.

13.
Consumers / Eric Arnould, Linda Price, George Zinkhan. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 ARN-C 2002 804296.

14.
Consumer Behavior : Buying, Having, and Being / Michael R. Solomon. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: PHI Learning, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 SOL-C 2011 805271.

15.
Consumer Behaviour : Implications for Marketing Strategy / Cathy Neal, Pascale Quester, Del Hawkins. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. ; North Ryde, N.S.W. : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83420994 NEA-C 2004 800131, ...

16.
Consumer behavior / Leon G.Schiffman,Leslie Lazar Kanuk. by
Edition: 6th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, c1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 SCH-C 1997 804893.

17.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 PET-C 1996 804294.

18.
Consumer behavior and managerial decision making / Frank R. Kardes. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8342 KAR-C 2002 804297, ...

19.
Consumer Behaviour: A european perspective/ Michael Solomon,Gary Bamossy,Soren Askegaard. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Prentice Hall, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342094 SOL-C 1999 804277.

20.
Consumer behavior and managerial decision making / Frank R. Kardes. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : Addison-Wesley, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 KAR-C 1999 804288.

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