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1.
Microeconomics and behavior / Robert H. Frank ; with the assistance of Amy J. Glass.

by Frank, Robert H | Glass, Amy Jocelyn.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA : McGraw-Hill, c2000Online access: Publisher description | Table of contents Availability: Items available for loan: Lahore Business School Library [Call number: 338.5 FRA-M 2000 801403] (1).

2.
Microeconomics and Behavior / Robert H. Frank.

by Frank, Robert H.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Irwin, c2010Availability: Items available for loan: Lahore Business School Library [Call number: 338.5 FRA-P 2010 805459] (2).

3.
Consumer Behavior : Building Marketing Strategy [CD] / Delbert I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Delbert I | Best, Roger J | Coney, Kenneth A.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw Hill, c2003Availability: Items available for reference: Lahore Business School Library [Call number: 658.83420973 HAW-C 2003 CD804949] (1).

4.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.

by Blackwell, Roger D | Miniard, Paul W | Engel, James F.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ft. Worth, Tex. : Harcourt College Publishers, c2001Availability: Items available for reference: Lahore Business School Library [Call number: 658.8342 BLA-C 2001 805601] (1).
Lists:

5.
The next economy [electronic resource] : will you know where your customers are? / Elliott Ettenberg.

by Ettenberg, Elliott.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2002Online access: Full text in: NetLibrary Availability: Items available for loan: Lahore Business School Library [Call number: 658.8 ETT-N 2002 800296] (5).
Lists:

6.
Consumer Behaviour : Insights from Indian Market / Ramanuj, Majumdar.

by Majumdar, Ramanuj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: PHI Learning, c2010Availability: Items available for loan: Lahore Business School Library [Call number: 658.83420954 MAJ-C 2010 805775] (1). Items available for reference: Lahore Business School Library [Call number: 658.83420954 MAJ-C 2010 CD805775] (1).

7.
Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal.

by Sheth, Jagdish N | Mittal, Banwari.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson/South-Western, c2004Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for reference: Lahore Business School Library [Call number: 658.8342 SHE-C 2004 805599] (1).

8.
Marketing Metaphoria : What Deep Metaphors Reveal About the Minds of Consumers / Gerald Zaltman, Lindsay H. Zaltman.

by Zaltman, Gerald | Zaltman, Lindsay H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2008Online access: Table of contents only Availability: Items available for loan: Lahore Business School Library [Call number: 658.8 ZAL-M 2008 800308] (1).

9.
Marketing Metaphoria : What Deep Metaphors Reveal About the Minds of Consumers / Gerald Zaltman, Lindsay H. Zaltman.

by Zaltman, Gerald | Zaltman, Lindsay H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2008Online access: Table of contents only Availability: No items available

10.
Global Marketing and Advertising : Understanding Cultural Paradoxes / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage, c2005Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Lahore Business School Library [Call number: 658.802 MOO-G 2005 804135] (1).

11.
Marketing Research and Consumer Behaviour / C.N Sontakki.

by Sontakki, C.N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ludhiana: Kalyani Publishers, c2001Availability: Items available for loan: Lahore Business School Library [Call number: 658.93 SON-M 2001 804209] (1).

12.
Consumer Behavior [+CD] : Building Marketing Strategy / Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee.

by Hawkins, Del I | Mothersbaugh, David L | Mookerjee, Amit.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Boston : Tata McGraw-Hill, McGraw-Hill Irwin, c2010Availability: Items available for loan: Lahore Business School Library [Call number: 658.83420973 HAW-C 2010 805270] (1). Items available for reference: Lahore Business School Library [Call number: 658.83420973 HAW-C 2010 CD805270] (1).

13.
Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A | Koch, Eric C.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Boston : Tata McGraw-Hill, McGraw-Hill Irwin, c2004Availability: Items available for loan: Lahore Business School Library [Call number: 658.83420973 HAW-C 2004 802265] (2). Items available for reference: Lahore Business School Library [Call number: 658.83420973 HAW-C 2004 CD804292] (1).

14.
Consumers / Eric Arnould, Linda Price, George Zinkhan.

by Arnould, Eric J | Price, Linda | Zinkhan, George M. (George Martin).

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: Lahore Business School Library [Call number: 658.8342 ARN-C 2002 804296] (1).

15.
Consumer Behavior : Buying, Having, and Being / Michael R. Solomon.

by Solomon, Michael R.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: PHI Learning, c2011Availability: Items available for loan: Lahore Business School Library [Call number: 658.8342 SOL-C 2011 805271] (1).

16.
Consumer Behaviour : Implications for Marketing Strategy / Cathy Neal, Pascale Quester, Del Hawkins.

by Neal, Cathy M | Quester, Pascale G. (Pascale Genevieve) | Hawkins, Del I.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. ; North Ryde, N.S.W. : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Lahore Business School Library [Call number: 658.83420994 NEA-C 2004 800131] (1).

17.
Consumer behavior / Leon G.Schiffman,Leslie Lazar Kanuk.

by Schiffman,Leon G | Blackwell, Roger D | Miniard, Paul W.

Edition: 6th edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Prentice Hall, c1997Availability: Items available for loan: Lahore Business School Library [Call number: 658.8342 SCH-C 1997 804893] (1).

18.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944- | Peter, J. Paul. Consumer behavior.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin, c1996Availability: Items available for loan: Lahore Business School Library [Call number: 658.8342 PET-C 1996 804294] (1).

19.
Consumer behavior and managerial decision making / Frank R. Kardes.

by Kardes, Frank R.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: Lahore Business School Library [Call number: 658.8342 KAR-C 2002 804297] (3).

20.
Consumer Behaviour: A european perspective/ Michael Solomon,Gary Bamossy,Soren Askegaard.

by Solomon,Michael | Bamossy,Gary | Askegaard,Soren.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: Prentice Hall, c1999Availability: Items available for loan: Lahore Business School Library [Call number: 658.8342094 SOL-C 1999 804277] (1).

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