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Consumer behavior and marketing strategy /

Peter, J. Paul.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 4th ed. - Chicago : Irwin, c1996. - xxvii, 738 p. : ill. (some col.) ; 24 cm. - The Irwin series in marketing .

Originally published as: Consumer behavior: marketing strategy perspectives, 1987.

Includes bibliographical references (p. 661-705) and indexes.

ISBN: 0256139040

LCCN: 95022713

Subjects--Topical Terms:
Consumer behavior.
Marketing.

Dewey Class. No.: 658.8342 / PET-C 1996 804294

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