Fundamentals of marketing / (Record no. 8585)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00881nam a2200277Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20141213165659.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990322s2000 xnaa 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0074707647 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780074707647 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LBS |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | MIL-F 2000 807835 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Miller, Kenneth E., |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentals of marketing / |
| Statement of responsibility, etc | Miller and Layton. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th [Australian] ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Sydney : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 856 p. : |
| Other physical details | ill. + |
| Accompanying material | 1 computer disk. |
| Dimensions | 10CM. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 500 ## - GENERAL NOTE | |
| General note | Original ed. by William J. Stanton. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references: p. 811-830. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | Australia |
| Form subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Layton, Roger A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Restricted Access | Not For Loan | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 77, LBS | 13/12/2014 | Iqra Book Agency | 16982.00 | 77 | 658.8 MIL-F 2000 807835 | 807835 | 13/12/2014 | 13/12/2014 | Reference | ||||
| Dewey Decimal Classification | Restricted Access | Not For Loan | Not for loan and check out is restricted | Lahore Business School Library | Lahore Business School Library | Audio Visual Section | 13/12/2014 | Iqra Book Agency | 16982.00 | 77 | 658.8 MIL-F 2000 CD807835 | CD807835 | 13/12/2014 | 13/12/2014 | Audio Visual Materials |