Fundamentals of marketing /
Miller, Kenneth E., 1926 July 6-
Fundamentals of marketing / Miller and Layton. - 4th [Australian] ed. - Sydney : McGraw-Hill, c2000. - xvii, 856 p. : ill. + 10CM. 1 computer disk.
Includes index. Original ed. by William J. Stanton.
Includes bibliographical references: p. 811-830.
0074707647 9780074707647
Marketing.
Marketing--Case studies.
Marketing--Australia--Case studies.
658.8 / MIL-F 2000 807835
Fundamentals of marketing / Miller and Layton. - 4th [Australian] ed. - Sydney : McGraw-Hill, c2000. - xvii, 856 p. : ill. + 10CM. 1 computer disk.
Includes index. Original ed. by William J. Stanton.
Includes bibliographical references: p. 811-830.
0074707647 9780074707647
Marketing.
Marketing--Case studies.
Marketing--Australia--Case studies.
658.8 / MIL-F 2000 807835