The Online Copywriter's Handbook : (Record no. 6877)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00952cam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12484188 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140327153553.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010727s2002 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0658021141 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LBS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.102854678 |
| Edition number | 21 |
| Item number | BLY-O 2002 804364 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bly, Robert W. |
| 245 14 - TITLE STATEMENT | |
| Title | The Online Copywriter's Handbook : |
| Remainder of title | Everything you need to know to write electronic copy that sells / |
| Statement of responsibility, etc | Robert W. Bly. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 320 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 303-305) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising copy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic commerce. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/mh024/2001044467.html">http://www.loc.gov/catdir/description/mh024/2001044467.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0707/2001044467-b.html">http://www.loc.gov/catdir/enhancements/fy0707/2001044467-b.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 86, LBS | 07/07/2004 | Old Campus | 0.00 | Old Campus | 659.102854678 BLY-O 2002 804364 | 804364 | 27/03/2014 | 27/03/2014 | Books |