The Online Copywriter's Handbook :
Bly, Robert W.
The Online Copywriter's Handbook : Everything you need to know to write electronic copy that sells / Robert W. Bly. - New York : McGraw-Hill, c2002. - xv, 320 p. : ill. ; 24 cm.
Includes bibliographical references (p. 303-305) and index.
0658021141 (alk. paper)
Internet marketing.
Advertising copy.
Electronic commerce.
659.102854678 / BLY-O 2002 804364
The Online Copywriter's Handbook : Everything you need to know to write electronic copy that sells / Robert W. Bly. - New York : McGraw-Hill, c2002. - xv, 320 p. : ill. ; 24 cm.
Includes bibliographical references (p. 303-305) and index.
0658021141 (alk. paper)
Internet marketing.
Advertising copy.
Electronic commerce.
659.102854678 / BLY-O 2002 804364