The Online Copywriter's Handbook :

Bly, Robert W.

The Online Copywriter's Handbook : Everything you need to know to write electronic copy that sells / Robert W. Bly. - New York : McGraw-Hill, c2002. - xv, 320 p. : ill. ; 24 cm.

Includes bibliographical references (p. 303-305) and index.

0658021141 (alk. paper)


Internet marketing.
Advertising copy.
Electronic commerce.

659.102854678 / BLY-O 2002 804364
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