The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / Jean Noël Kapferer.
Material type: TextPublication details: London ; New Delhi ; Sterling, VA : Kogan Page, 2004.Description: xiv, 497 p. : ill. ; 25 cmISBN:- 0749442832
- 8175542918
- 658.8343 22 KAP-N 2004 800325
Contents:
Rev. ed. of: Strategic brand management. [1994?], c1992.
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Reference | Lahore Business School Library Shelf No. 84, LBS | Book | 658.8343 KAP-N 2004 800325 (Browse shelf(Opens below)) | 1 | Not For Loan (Restricted Access) | 800325 | |||
Books | Lahore Business School Library Shelf No. 84, LBS | Book | 658.8343 KAP-N 2004 804273 (Browse shelf(Opens below)) | 2 | Available | 804273 |
Total holds: 0
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658.83420973 HAW-C 2014 814607 Consumer Behavior : Building Marketing Strategy / | 658.83420973 HAW-C 2014 814608 Consumer Behavior : Building Marketing Strategy / | 658.8343 GIL-A 2007 802326 Authenticity : | 658.8343 KAP-N 2004 800325 The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / | 658.8343 KAP-N 2004 804273 The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / | 658.8343 KAP-S 1997 802177 Strategic Brand Management : | 658.8343 KAP-S 1997 804272 Strategic Brand Management : |
Includes bibliographical references and index.
Rev. ed. of: Strategic brand management. [1994?], c1992.