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Brand Positioning : Strategies for Competitive Advantage / Subroto Sengupta.
Material type:
TextPublication details: New Delhi: Tata McGraw Hill, c1990.Description: xix, 299 p.; ill.;(col) 23 cmISBN: - 0074624016
- 22 658.827 SEN-B 1990 804183
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Lahore Business School Library Shelf No. 82, LBS | Book | 658.827 SEN-B 1990 804183 (Browse shelf(Opens below)) | Available | 804183 |
Total holds: 0
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| 658.827 RIE-I 1998 804188 The 22 Immutable Laws of Branding / | 658.827 RIE-I 1998 804525 The 22 Immutable Laws of Branding / | 658.827 SAR-S 2010 805389 Strategic Brand Management for B2B Markets : | 658.827 SEN-B 1990 804183 Brand Positioning : | 658.827 STI-S 2006 800083 Sell the brand first : | 658.827 STI-S 2006 800084 Sell the brand first : | 658.827 TIM-F 2001 804182 From bricks to clicks : |
Index.