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Brand Positioning :

Sengupta, Subroto.

Brand Positioning : Strategies for Competitive Advantage / Subroto Sengupta. - New Delhi: Tata McGraw Hill, c1990. - xix, 299 p.; ill.;(col) 23 cm.

Index.

ISBN: 0074624016

Subjects--Topical Terms:
Product management -- India.
Marketing -- India.
Advertising -- Brand name products.

Dewey Class. No.: 658.827 / SEN-B 1990 804183

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