Brand Positioning : (Record no. 6621)
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000 -LEADER | |
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fixed length control field | 00657nam a22002057a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20140321084335.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140321b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0074624016 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | LBS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 22 |
Classification number | 658.827 |
Item number | SEN-B 1990 804183 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Sengupta, Subroto. |
245 ## - TITLE STATEMENT | |
Title | Brand Positioning : |
Remainder of title | Strategies for Competitive Advantage / |
Statement of responsibility, etc | Subroto Sengupta. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi: |
Name of publisher, distributor, etc | Tata McGraw Hill, |
Date of publication, distribution, etc | c1990. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xix, 299 p.; |
Other physical details | ill.;(col) |
Dimensions | 23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Product management -- India. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing -- India. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising -- Brand name products. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
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Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 82, LBS | 21/03/2014 | Old Campus | 0.00 | Old Campus | 5 | 658.827 SEN-B 1990 804183 | 804183 | 03/10/2014 | 29/09/2014 | 21/03/2014 | Books |