The eternal e-customer :
Bergeron, Bryan P.
The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron. - New York : McGraw-Hill, c2001. - xxvi, 261 p. : ill. ; 24 cm.
Includes bibliographical references (p. [235]) and index.
007136479X (acidfree paper)
Customer loyalty.
Internet marketing.
658.812 / BER-E 2001 804171
The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron. - New York : McGraw-Hill, c2001. - xxvi, 261 p. : ill. ; 24 cm.
Includes bibliographical references (p. [235]) and index.
007136479X (acidfree paper)
Customer loyalty.
Internet marketing.
658.812 / BER-E 2001 804171