Bergeron, Bryan P.

The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron. - New York : McGraw-Hill, c2001. - xxvi, 261 p. : ill. ; 24 cm.

Includes bibliographical references (p. [235]) and index.

007136479X (acidfree paper)


Customer loyalty.
Internet marketing.

658.812 / BER-E 2001 804171
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